You should be prepared to create your first campaign
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Written by Atila on July 29, 2008 – 9:00 am
You should be prepared to create your first campaign, ad group, text ad, and keywords when you open an AdWords account for the first time. The system requires new advertisers to not only enter basic Web site information, but also complete the steps required to display an actual PPC advertisement before the account creation process can be completed.
There is a one-time charge of $5, which you should be prepared to pay with a major credit card prior to account activation. When you first begin to create your account, you can create a Starter Edition or a Standard Edition AdWords account. The examples in this book use a Standard Edition account; choose a standard account to ensure that your screen matches those depicted in the step-by-step instructions.
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From the outset, the company’s founders discovered they could drastically cut marketing expenses when driving leads into service businesses by over 70%, using rigorously tested Internet marketing methods.
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