Comments on: Where have the Heroes gone? http://www.tvmama.com/where-have-the-heroes-gone/ Sun, 06 Jul 2008 19:05:56 +0000 http://wordpress.org/?v=2.5.1 By: Chris http://www.tvmama.com/where-have-the-heroes-gone/#comment-86 Chris Fri, 02 Nov 2007 14:57:12 +0000 http://www.tvmama.com/where-have-the-heroes-gone/#comment-86 What happened? Is this site dead? I loved reading your posts. A little info would be much appreciated. What happened? Is this site dead? I loved reading your posts. A little info would be much appreciated.

]]> By: anon http://www.tvmama.com/where-have-the-heroes-gone/#comment-87 anon Sat, 06 Oct 2007 08:02:06 +0000 http://www.tvmama.com/where-have-the-heroes-gone/#comment-87 heroes is on the Netflix "Watch it Now" VOD service. heroes is on the Netflix “Watch it Now” VOD service.

]]> By: McDave http://www.tvmama.com/where-have-the-heroes-gone/#comment-85 McDave Tue, 04 Sep 2007 01:18:04 +0000 http://www.tvmama.com/where-have-the-heroes-gone/#comment-85 This is dot-bomb 2 in the making. For those who missed part 1 a bunch of IT geeks threw some impressive website hits statistics at city finance analysts without asking whether the hits were from A) Affluent people looking to replace mail-order catalogs with hitech or B) Penniless students who had nothing better to do but talked a good game. Unfortunately it was the latter and only once the B's got jobs and became the A's (or convinced Dad that ordering off the internet was a great idea) did anyone turn a profit. How much money can you make by advertising to people who've clearly stated they don't want to spend money? (so much so that they would rather sit in front of a computer to watch a show than pay for a DVR or DVD set). When these highly traceable ad outlays fail to produce returns and the services become more unwatchable what then? While NBC have their own ideas the dollars being spent by consumers are minimal with the exception of iTunes. I think they're going to endure a lot of pain as they come to terms with the fact that the network is no longer King and able to dictate both content and delivery mechanism. They've failed to answer a question we've been asking for 30 years now (make TV work around me)so time is up & they should leave the detail of delivery including billing & devices to those closest to the customer. In the meantime their denial is strong and quite inconvenient but I'm sure they'll see the light soon - as will Apple who also have work to do. We'll find out how much in a couple of days. McD This is dot-bomb 2 in the making. For those who missed part 1 a bunch of IT geeks threw some impressive website hits statistics at city finance analysts without asking whether the hits were from A) Affluent people looking to replace mail-order catalogs with hitech or B) Penniless students who had nothing better to do but talked a good game. Unfortunately it was the latter and only once the B’s got jobs and became the A’s (or convinced Dad that ordering off the internet was a great idea) did anyone turn a profit.

How much money can you make by advertising to people who’ve clearly stated they don’t want to spend money? (so much so that they would rather sit in front of a computer to watch a show than pay for a DVR or DVD set). When these highly traceable ad outlays fail to produce returns and the services become more unwatchable what then?

While NBC have their own ideas the dollars being spent by consumers are minimal with the exception of iTunes. I think they’re going to endure a lot of pain as they come to terms with the fact that the network is no longer King and able to dictate both content and delivery mechanism. They’ve failed to answer a question we’ve been asking for 30 years now (make TV work around me)so time is up & they should leave the detail of delivery including billing & devices to those closest to the customer.

In the meantime their denial is strong and quite inconvenient but I’m sure they’ll see the light soon - as will Apple who also have work to do. We’ll find out how much in a couple of days.

McD

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