Social Media Optimization has caught up online in a huge way. More and more traffic is coming to websites through social media channels. However, there are few mistakes than can nullify all your efforts no matter how valuable and social content you have on your website.
Let us see what are they?
1. Not including social sharing buttons/badges on the website
This may appear to be a mistake that only the most careless or ignorant website owners can make however, what is surprising is that the number of websites which do not have social sharing buttons is staggeringly large. This is the easiest way to get traffic to your website from social media platforms and ignoring this is a blunder. When you make it easy for your users to share content they pay back by bringing traffic.
2. Refusing to share other’s content
The entire idea behind using social media is sharing of ideas between different users. However, there are a number of website owners who tend to defy this basic principle and do not share other’s content. This puts them in a bad light because no one likes a person who only talks about himself. Sharing others’ content is an easy way to build engagement with others. When you share somebody’s content, they get interested in having a look at you and most likely check your profile and website.
Besides this, when you share others’ content, they also get inclined to share yours. This may be out of a moral obligation or just because they want to reap the same benefits that you did by sharing their content. Social Media Optimization is all about engagement with communities and people and sharing is the best way to do it.
3. Ignoring SMO friendly platforms like G+
If you are ignoring G+, you are doing it at your own risk. While it may not be the first social media platform on the internet, it does have a lot of Social Media Optimization benefits lined up for your website which many other networks do not have. To stay ahead of the curve, make sure to post to G+ and other such potent platforms.