Tvmama

1 Comment Written by Atila on August 18, 2008 – 10:54 am

Below are some tips for writing search-friendly content. Again, you will notice that the tips here are not very different from the general tips for writing killer Web content.

•Carewords A core function of a search engine is to match up the words someone is searching for with the same or similar words on a webpage. You must know how your reader is searching and you must use their carewords in your content. If you do, you’re half way there.

•Stick with one idea Ideally, each of your webpages should focus on a single idea. If you have a page that communicates many things using lots of carewords, then the search engines (not to mention the people who will be trying to read it) will find it hard to understand what the page is really about.

•Lead with your top carewords It’s extremely important that you lead with your top carewords. Keep the following tips in mind.

• Start your heading and summary with the strongest carewords you have.

• If you are using a careword in a sentence, start the sentence with it, or at least have it as close to the beginning of the sentence as possible.

• If you are using a careword in a paragraph, make sure that you use it in the first sentence.

So if you were writing about heart disease symptoms, here’s how you might write the heading and summary.

• Heart disease symptoms Heart disease symptoms need to be recognized as early as possible.

Early treatment of heart ailments can save lives. Here are the most important heart disease symptoms to look out for.

• Use exact careword phrases Certain carewords are going to be extremely competitive; so slight refinements can make a big difference.

Content management solutions is an area I specialize in. At one stage, when I searched for “content management solutions” in Google, I was on the first page of search results.

However, when I searched for “content management solution,” I was nowhere to be found. I changed the content a little on my pages, so that I used the singular “solution” as well as the plural, and in time I ranked well for both phrases. (As a general rule, people tend to search for the plural more than the singular.)

•Measure careword density What we’re talking about here is the number of times that a particular careword is mentioned in your text.