In a move that is simultaneously hilarious and baffling, Sony’s marketing army and Vice Magazine have teamed up to release LittleBigVice.

The promotional magazine is essentially a parody of Vice itself with LittleBigPlanet’s iconic Sackboy taking the place of the magazine’s legion of hipsters, cultural deities and adorably precocious, barely legal underoo models.

Knowing the Vice folks as I do I’ve been assured that this is a carefully planned stab at fiscally beneficial irony. Either that, or even my generation’s professed antipathy toward blatant marketing exercises is far from enough to ward off the adorable advances of Sony’s newest mascot.

Check this out: Sony have partnered with VICE magazine – Youtube