Q&A with CES big wig (Part 2): New products, new audiences, new artists
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Written by Atila on July 10, 2007 – 1:00 pm
This is the second part of our interview with CEA spokesflack Jason Oxman. In the first part he promised that consumer electronics will make our lives better, reduce crime, eliminate pollution and depression and make the world safe for democracy. In this section, he lowers his sights just a little bit and talks about what’s coming up in the world of CE devices.
TVMama: What is your dream PC to TV killer app? And is that something that will be widely adopted?
JO: In January at the 2007 International CES, attendees saw that the ability to migrate content seamlessly is not only available, but it continues to improve and expand in ways we never thought possible. This trend will continue, with a surge of new products and technologies emerging on the market in 2007 and beyond. (TVMama: He didn’t really answer that one, did he?)
TVMama: Are the TV manufacturers getting in on this effort? If so, who? If not, why?
JO: Displays will always play an integral part of the consumer viewing experience. Regardless of the viewing method, consumers will always need some form of display to view content, whether it’s on an HDTV, PC or portable device. Consumers can expect to see screens improve even further, with greater resolution, flatter and larger displays and technology that enables consumers to transfer content from device to device. Increasingly, displays are becoming “smarter” by interfacing directly with networks. (TVMama: Good if true. But there is no news nugget in this one. He missed a chance to plug the HP and Sony sets out there. We’ve had our say on the Sony. We’ll have more soon on the HP MediaSmart sets.)
TVMama: Do you Vudu? Will you? Will everyone? Will the money and hype around Joost boost convergence? Or is Joost just a place for old TV series no one ever watched in the first place? What about Zattoo? Veoh? etc…? Which are your favorites for series TV, videos, etc.?
JO: These sites and new technologies demonstrate that consumers are now looking for new ways of acquiring content beyond the traditional means. (TVMama: True enough. It’s time to break the MSM chaebols‘ monopolies.) Online video creates opportunities for artists to find new audiences, and also creates opportunities for the innovators of this technology to create new products that allow consumers to access videos online and take their content on the go.)
TVMama: What websites do you recommend that cover this space?
JO: There are a wealth of technology news sites that provide constant updates on the latest innovations. Each year at the International CES, we welcome over 4,500 reporters, editors, and bloggers, many of whom write solely online about the newest technological developments. For the latest developments in the consumer electronics industry, readers can also visit CEA’s website, and another site of ours that provides consumers with information on the hottest gadgets and services on the market, as well as updated market research and information on industry trends.
Industry professionals, including press, who are planning their trip to the International CES in January, the world’s largest trade show for consumer technology, should visit the CES site. (TVMama: That’s a commercial right there. OK, I’ll let him get it in, if he promises to give me some goodies when I go to CES 2008.)
