If this content was absolutely awful…
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Written by Atila on August 11, 2008 – 7:11 am
Until the Web arrived, most organizations didn’t value content. Even now in a typical organization, the higher up you go, the less appreciation there is. That’s all beginning to change because content has become a hidden asset of great value. In the early years of the Web, content still took a back seat.
On a typical Web project, if the writer got paid X, then the graphic designer got paid 2X, whoever did some basic programming and HTML got 3X, and, if there was advanced programming involved, then that person got 4X. In other words, the writer was the worst paid by far. I was telling someone who runs a Web agency about this, and they agreed.
In fact, they never tell a client that they are giving them a writer because they know that the rate will drop through the floor. They come up with some fancy name instead, something that sounds a bit technical. Here’s how a typical Web project used to work: IT spent lots of money on some content management software, which it then handed over to marketing, who in turn got a graphic design company to create some concepts.
Half way through the project, someone mentioned that content would be needed for the website before it could be launched. The manager in charge of the project got the most junior person they could find to round up some content from the other departments.
If this content was absolutely awful, the manager might get this junior person to rewrite it. Or perhaps they had a summer intern who could throw a few words together. That’s how content was treated in many organizations.
