You are about to create an explainer video for your company intended for your marketing campaign. You want to have a video that will correctly and clearly explain what your business is all about and the products or services that it offers. The challenge that you will be facing here is that you are not actually certain where to begin and how you should get started. Here are five simple steps that you should follow in order to create the explainer videos that will effectively work to increase conversion rates for the benefit of your business.
Survey Your Customers
Before you could create a good explainer video, first, you need to determine what form of issues faced by your prospects and customers. You can conduct a survey involving your prospects and your customers to find the best answers to your questions. When you are able to find the actual issues and concerns that your audience members experience, you could proceed to writing the script which addresses such problems.
Write the Stellar Script
The visual part of the video is supporting the script. It makes the script the most valuable part of putting together the explainer video that you created. This is the message within the script that will increase the conversion rates. The animated video is the support details that aid to illustrate the message precisely. You can make use of the primary concerns and problems that you have identified through your survey in order to form an outline for the script. When you have the outline, begin in filling in the details till you have the script written out in the long run.
Find somebody for the Voiceover
When you have the ultimate version of your script, you will be in need of somebody in order to read the script. Look for someone who could do the voiceover for the explainer video so the speech and the visual part of the explainer video could be placed together. Those professionals who do voiceovers come with agents. You could find some other people for the voiceover work on online classified ads, freelancer sites and via the online searches.
Hire the Video Company
Next, look for the company which specializes in the creation of explainer videos. You could also interview video companies which have experience in working and dealing with other businesses within the industry. It’s the role of the video creation company to work on the visual part of the explainer video. They work with a voiceover professional in obtaining the file that they require to integrate the video with the audio.
Examine Your Video
The ultimate essential element of an explainer video is to track the outcomes. You could track the play rates on the video for instance. You may also track and find out how long the video plays before the visitor leaves the page wherein the video is. Use this information to change the message as well as the video to boost conversion rates.
You are ready to create and develop an explainer video for your company for internet marketing purposes. You have a video which explains accurately what your business is doing. The challenge that you’re facing is that you are not sure where to begin. Follow these steps in order to create the best explainer video that will lead you to success.