Bloggers are starting to drool over the Archos TV+, and using it as an opportunity to give AppleTV the back of their hand.

Peter Pachal at SciFi.com says TV+ has it over AppleTV in these areas:

• 500 GB disk to Apple TV’s 40 GB (160 GB for $100 more).

• Standard-definition video outputs so you can use it with older TVs, unlike AppleTV’s incompatibility with SD sets.

• Full QWERTY keyboard.

• Price: $270 v. $299 for the AppleTV (40 GB version).

We’ll have a contrary assessment of AppleTV from a bonafide Apple expert soon. Stay tuned for our definitive take on AppleTV and the standard it is setting.